Client Name
Alhaz Mockbul
Hossain College
Category
Digital MarketingIndustry
EducationDuration
Jan 2017-Dec 2022Location
Dhaka, BangladeshAl-Haj Mockbul Hossain College has become an extra-ordinary institution of the Capital City within a very short period of time. From the beginning it has been performing well with its academic activities by experienced and highly qualified teachers and this college is free from unfair means of politics and smoking.
- Branding
- Content Development
- Marketing Strategy
- Digital Marketing
- Logo Design
- Brand Guideline
- Graphic Design
- Web Design & Development
Clearly, our main focus was on generating enough traffic and leads. We used the most effective way to leverage from social media is to integrated marketing and sales efforts. Sharing behavioral data and interaction levels with leads on social media by using creating good content, it helps the sales team define a custom, personalized customers journey from them which target customer are more likely to converted on.
IDEA & EXECUTION
Impact Digital 360 has been their marketing partner since 2017. We use their social media to connect their potential audience. By promoting page we found huge web traffic, it actually rose their ROI. We Digital devised a result-oriented multi-pronged approach that helped AMHC to achieved maximum number of students enrollment.
CHALLENGE
We wanted to boost sales and extend the reach of AMHC across digital platforms. The objective was to ensure AMHC target audience was aware of and convert that into potential audience using a digital marketing plan.
RESULTS
This social media marketing campaign received a huge response reaching more than 200 million people with total minutes viewed standing at 50 Million. The posts and video generated 43million engagements and 9500+ students confirmed, and most importantly, almost 1.5M unique message conversion.
