Client Name
Aakash
Development Ltd.
Category
Digital MarketingIndustry
Real EsatateDuration
Jan 2020-Dec 2022Location
Dhaka, BangladeshAakash Development Ltd. entered the Bangladesh real estate sector in 2015 with an aim to cater to the ever growing demand of exclusive residential and commercial spaces and within a very short time, it has successfully become a symbol of prestige and reliability in the target audience.
- Branding
- Content Development
- Campaign Operation
- Motion Graphic
- Digital Marketing
- Graphic Design
Clearly, our main focus was on generating enough traffic and leads. We used the most effective way to leverage from social media is to integrated marketing and sales efforts. Sharing behavioral data and interaction levels with leads on social media by using creating good content, it helps the sales team define a custom, personalized customers journey from them which target customer are more likely to converted on.
CHALLENGE
We wanted to boost sales and extend the reach of Aakash Development Ltd. across digital platforms. The objective was to ensure Aakash Development Ltd. target audience was aware and excited about their Real Estate brand and convert potential customer using a digital marketing plan.
IDEA & EXECUTION
To connect to the right people at the right time by catering to the style sense of the relevant market. We showcased all project through very short AVs, demonstrating a very chic flavor through ourvisuals. We created Ten 10-50 sec long videos showing Aakash Development Ltd. all project in a elegant style that appealed to their urban target audience. The AV, Creative design were promoted across Facebook, Instragram & Google channels platforms.
RESULTS
Then distributed the contents to the audience based on specific breakdowns of age, geolocation, interests, habits, activities etc. As a part of our digital marketing plan, we advertised on Facebook, Instagram, and Google.
