Client Name
FARGO-Safe &
Nutritious Food
Category
Digital MarketingIndustry
FMCGDuration
Jan 2021-Dec 2022Location
Dhaka, BangladeshFARGO is a knowledge-based Fast Moving Consumers Goods (FMCG) company. We started our journey last year during the first wave of the COVID pandemic to boost the immunity of the people as the key tool to combat the notorious coronavirus disease through delivering safe and nutritious food to the people as suggested by doctors and nutritionists.
- Branding
- Content Development
- Marketing Strategy
- Logo Design
- Brand Guideline
- Graphic Design
Clearly, our main focus was on generating enough traffic and leads. We used the most effective way to leverage from social media is to integrated marketing and sales efforts. Sharing behavioral data and interaction levels with leads on social media by using creating good content, it helps the sales team define a custom, personalized customers journey from them which target customer are more likely to converted on.
IDEA & EXECUTION
Impact Digital 360 has been their marketing partner since their inception. Back at that time when companies used to go after likes and reaches in Facebook only, Impact Digital 360 devised a result oriented multi pronged approach that helped Fargo become a pioneering brand in the industry in Bangladesh.
Digital Marketing
We created vibrant visualization that communicates our demeaning attitude towards the consumers. By the appalling message of different products of FARGO being clearly pointed out. We created a heartwarming static design and video and launched the social media marketing campaign under different objectives to explore brand identity.
