Client Name
Prime
University
Category
Digital MarketingIndustry
EducationDuration
Jan 2021-Dec 2022Location
Dhaka, BangladeshPrime University founded by a group of educationists and philanthropists is one of the leading universities of the country, providing world class higher education since its inception in 2002 with an aim at creating knowledge based society.
- Branding
- Content Development
- Marketing Strategy
- Digital Marketing
- Brand Guideline
- Graphic Design
Clearly, our main focus was on generating enough traffic and leads. We used the most effective way to leverage from social media is to integrated marketing and sales efforts. Sharing behavioral data and interaction levels with leads on social media by using creating good content, it helps the sales team define a custom, personalized customers journey from them which target customer are more likely to converted on.
IDEA & EXECUTION
Impact Digital 360 has been their marketing partner since 2017. We use their social media to connect their potential audience. By promoting page we found huge web traffic, it actually rose their ROI. We Digital devised a result-oriented multi-pronged approach that helped Prime University become a pioneering brand in this sector.
DIGITAL MARKETING
We created vibrant visualization that communicates our demeaning attitude towards the students. By the appalling message of different USP of Prime University being clearly pointed out. We created a heartwarming content and video and launched the social media marketing campaign under different objectives.
RESULTS
This social media marketing campaign received a huge response reaching more than 12.5 million people with total minutes viewed standing at 9 Million. The posts and video generated 25 million engagements and 2500+ students confirmed, and most importantly, almost 5million unique message conversion.
