Ten short films and a multi-channel campaign that put every project of a Dhaka developer in front of the right urban buyers.
Aakash Development Ltd. entered the Bangladesh real estate sector in 2015 to meet the growing demand for exclusive residential and commercial spaces. In a very short time it became a symbol of prestige and reliability for its target audience.
Our main focus was generating enough traffic and enough leads. The most effective way to benefit from social media is to join marketing and sales efforts. When behavioural data and interaction levels of leads are shared, through good content, the sales team can define a personalised customer journey for the people most likely to convert.
We wanted to boost sales and extend the reach of Aakash Development Ltd. across digital platforms. The target audience had to be aware of the brand and excited about it, and potential customers had to be converted through a digital marketing plan.
To connect with the right people at the right time, we catered to the style sense of the market. We showed every project through very short audio-visual films with a chic flavour.
We created ten videos, each 10 to 50 seconds long, presenting all Aakash projects in an elegant style that appealed to the urban target audience. The films and creative designs were promoted on Facebook, Instagram and Google.
Visuals from the original case study.
We then distributed the content to the audience by specific breakdowns of age, geolocation, interests, habits and activities. As part of the digital marketing plan, we advertised on Facebook, Instagram and Google.
What we delivered. Measured campaign results can be added once confirmed.
The videos that they produce are edited to perfection and images seem to jump off of the page.
Digital marketing and branding for universities, education consultancies and developers across Bangladesh.
