About the client
Established in 2004 and approved by the UGC and the Government, ADUST is one of the pioneering educational institutions of Bangladesh. It works as a Centre of Excellence and delivers tertiary education at an affordable price.
All case studies
Case study · University
Atish Dipankar University of Science & Technology (ADUST)
A social media marketing partnership that grew attention, enquiries and confirmed students for one of Bangladesh’s pioneering universities.
The challenge
Getting enough attention and enquiries was our top priority. We folded marketing and sales activity into social media to get the most from it. When salespeople can see how leads act and interact on social media, they can tell which leads are most likely to become paying students and tailor their approach to them.
Idea & execution
Impact Digital 360 has been the university’s marketing partner since 2020. We use its social media to connect with the potential audience, and promoting the page brought a large amount of web traffic, which raised the return on investment.
We devised a result-oriented, multi-pronged approach that helped ADUST become a pioneering brand in its sector.
Digital marketing
We created vibrant visuals that put the different strengths (USPs) of ADUST clearly in front of students. We made heartfelt content and video and launched social media marketing campaigns under different objectives.
What we delivered
BrandingContent developmentMarketing strategyDigital marketingFacebook marketingGoogle marketingGraphic designWeb design and development
Project visuals
Visuals from the original case study.
Results
The campaign received a huge response, reaching more than 80 million people with 10 million minutes viewed. The posts and videos generated 32 million engagements and 3,500+ confirmed students, and almost 60,000 unique message conversations.
80MFacebook reach
10MMinutes viewed
32MEngagements
18KWhatsApp leads
60KMessage conversions
3.5KAdmissions confirmed
Figures as published in our original ADUST case study (text and results graphic).
In the client’s words
They are incredibly dedicated to getting the work done right while being easy to work with during the process.
More work
Other case studies.
Digital marketing and branding for universities, education consultancies and developers across Bangladesh.
