Branding, content and digital marketing for an education consultancy that guides students from the first enquiry to the study permit and beyond.
IGC helps students reach their chosen country, assisting them at every step of a study permit application and even after that. It builds a lifelong relationship with students and turns their study-abroad dream into reality. IGC is a professional education consultancy that bridges prospective students and the programmes of leading universities.
Our main focus was generating enough traffic and enough leads. The most effective way to benefit from social media is to join marketing and sales efforts. When behavioural data and interaction levels of leads are shared, through good content, the sales team can define a personalised customer journey for the people most likely to convert.
We work collaboratively with brands and agencies worldwide, designing and developing websites and applications with a focus on interaction, motion and visual experience.
We build awareness with six key online marketing techniques and encourage interaction on social media to generate leads for the future.
After that we use retargeting, nurturing and conversion rate optimisation to remind and persuade the audience to take the service, through a phone call and a face-to-face conversation.
Visuals from the original case study.
A growing number of students in Bangladesh are becoming aware of the opportunities to study abroad. To pursue higher education overseas, they need clarity about the global universities and institutions whose courses and post-study options match their needs and interests.
Figures from the results graphic on our original IGC case study.
They completely changed my marketing strategies, approach to the consumers and everything else in between.
Digital marketing and branding for universities, education consultancies and developers across Bangladesh.
