MIU Case Study
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Manarat International University

Facebook page promotion, creative content and reporting for a university with a first intake in 2001.

ClientMIU
IndustryUniversity
CategoryDigital marketing
DurationJan 2021 – Dec 2022
LocationDhaka, Bangladesh

About the client

Manarat International University welcomed its first freshmen on 28 May 2001: 73 students in the Department of Computer Science and Engineering (School of Computer Science and Information Technology) and the Department of Business Administration (School of Business and Economics).

Process

Impact Digital 360 devised a result-oriented, multi-pronged approach that helped Manarat International University (MIU) become a pioneering brand in the education sector of Bangladesh.

We provide Facebook page promotion and management support under our digital marketing service. The work covers creative content such as single images, carousels, audio-visual posts and GIFs, and page promotion for likes, post reach and impressions. We also provide strategy planning and feedback, insight analysis and reporting.

Content

To be a market leader, the audience must come first and the creative work has to attract people easily. We based the campaign on thematic images, audio-visual content and awareness content on Facebook.

What we delivered

BrandingContent developmentCampaign operationAnimationDigital marketingGraphic design

Project visuals

MIU project visual 1
MIU project visual 2MIU project visual 3MIU project visual 4
MIU project visual 5

Visuals from the original case study.

Results

55MFacebook reach
23KWhatsApp leads
62KMessage conversions
3.1KAdmissions confirmed
163%Growth of market penetration

Figures from the results graphic on our original MIU case study.

In the client’s words
Their knowledge in the marketing sector is unparalleled and their understanding of the market demand is unquestionable.
Abdul MatinAdditional Director, Manarat International University
More work

Other case studies.

Digital marketing and branding for universities, education consultancies and developers across Bangladesh.

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Emailimpactdigital360@gmail.com
Phone+88 01846511842