Prime University

Founded in 2002 by a group of educationists and philanthropists, Prime University is one of the leading universities of the country. It provides world-class higher education with the aim of creating a knowledge-based society.

Our main focus was generating enough traffic and enough leads. The most effective way to benefit from social media is to join marketing and sales efforts. When behavioural data and interaction levels of leads are shared, through good content, the sales team can define a personalised customer journey for the people most likely to convert.

Impact Digital 360 has been the university’s marketing partner since 2017. We use its social media to connect with the potential audience, and promoting the page brought a large amount of web traffic, which raised the return on investment.

We devised a result-oriented, multi-pronged approach that helped Prime University become a pioneering brand in its sector.

We created vibrant visuals that make the strengths (USPs) of Prime University clear to students. We made heartfelt content and video and launched social media marketing campaigns under different objectives.

Visuals from the original case study.

The campaign received a huge response, reaching more than 12.5 million people with 9 million minutes viewed. The posts and videos generated 25 million engagements and 2,500+ confirmed students.

Figures as published in our original Prime University case study. The message-conversion figure is left out until confirmed (the page text and the results graphic disagree).